Course Overview

Designed and delivered in partnership with Connect Media Training (, this interactive, practical workshop will equip participants with the knowledge, tools and confidence to make the most of every media interaction and opportunity. Class sizes are limited to enable participants to be intensively coached on how to prepare for and deliver media interviews. This program can be tailored to assist people with a specific upcoming issue, or can offer a broader picture of likely media scenarios to prepare for. It also provides a foundational skillset and media engagement structure for spokespeople from organisations that have good stories to tell, even in difficult circumstances. Delivered by a registered trainer with more than 15 years experience in journalism, Managing the Media gives participants access to a proven, licensed methodology, providing memorable communication techniques that are easily applied during interviews.

Course Content

  • What makes news?  The foundation for identifying story angles and recognising threats and opportunities.
  • Motivations for journalists – an insight into why reporters do what they do, and what this means for your interview.
  • Creating a memorable message – a structure for knowing what to say and how to say it succinctly.
  • Media Speak – how to communicate in language that is sure to get your message across.
  • Controlling an interview – bridging techniques that keep the interviewee, rather than the journalist, on track.
  • Special techniques for different media – basics for broadcast, print and digital platforms.
  • Interview planning – what to do when a journalist calls and the vital steps to prepare for your media opportunity.

Each participant will complete a minimum of one on-camera interview during the workshop. Filming offers unique insights for feedback and individual performance.

Who Should Attend?

  • People who communicate with the media or other important stakeholders on behalf of their organisation.
  • People seeking deeper understanding of the kind of communication styles the get traction in the media


  • A clear understanding of the motivations, demands and deadlines that are driving a journalist
  • Observed examples of effective interviews, as well as those that could best be described as missed opportunities
  • A better understanding of one’s own natural communication style
  • A set of checklists and tools for planning the next media interview
  • Fool proof communication techniques that can be applied to all interactions